Marketing
January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"273431410be9f1a306bb8c696e6b0b70","s":"e289c6d6f2eaa56e"}
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