Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"fe4f9e53564dab0c87e3a687df41c952","s":"c2920a4623246d95"}
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