Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"461e05212b0e355f6164eb4b347fb97c","s":"3f8974878b55e50d"}
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