Marketing
January 19, 2026
Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"2f78ee96767451874b1d7b35d1a329b2","s":"a87f5ac331e37bd1"}
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