Marketing
January 19, 2026
Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"e356ecbbfa9ea9bb49f79571868d01d0","s":"55e723c861b7622f"}
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