Marketing
January 19, 2026
Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
{"ct":"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","iv":"fda3082badeccc3c1b87cb177ac61f11","s":"40ab2bcf6202d966"}
Share your thoughts. Click here