Marketing
January 19, 2026
Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"4c4ab4de433b01e7738c6644b01e00e4","s":"6e2456f3167138c2"}
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