Retail
August 2, 2019
Liam Brennan is global director of innovation at WPP Group’s MediaCom
{"ct":"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","iv":"e4ce3e007d915b2aa8b9df64b532436d","s":"a61cdc600abb019b"}
Share your thoughts. Click here