October 13, 2021
Viewers are invited to Versacepolis
The brand saw an increase of more than 500 percent in MIV and more than 700 percent in engagement as a result of frequent posting within the 60 days post-show.
According to Launchmetrics, the key to increased brand performance is creating a long-term strategy like introducing a video series as opposed to a one-off posting.
The report also highlighted critical strategies from the Pyer Moss show in July 2021, which marked the first time the Fédération de la Haute Couture invited a Black American designer to present a collection in the couture calendar.
Two months after the show, Pyer Moss’s MIV on YouTube grew by more than 16,000 percent, while engagement increased 13,500 percent. The massive jump in brand value came primarily from media coverage, including Vogue