Louis Vuitton enacts intersectional environmentalism with conservation effort
February 1, 2023
People for Wildlife 2023 | LOUIS VUITTON
The company cites the educational appeal of the project, as it will provide further insight into the world of equitable and sustainable materials sourcing. Working with Dr. Natusch, Louis Vuitton is set to not only fund vital research and the preservation of biodiversity, but to attain scientifically backed methods to responsibly source raw materials.
“We need to be using natural resources,” Dr. Natusch said.
“The key is to do it in a sustainable way, to ensure that it’s responsible and we can continue to that use indefinitely.”
The work will also help the company meet its goal of lessening Louis Vuitton’s carbon footprint by 55 percent in time for 2030, as outlined by the Science Based Targets Initiative (SBTi).
Louis Vuitton’s funding supports some of the most biodiverse lands on the planet. Filled with forests, water-dominated ecosystems and wild coastlines, the research and stewardship being done help monitor biodiversity loss, and will hopefully provide answers for reversing it.
People for Wildlife focuses on many biodiversity conservation projects that further social welfare, as sociologists, ecologists, communications professionals and economists work together in this calling. This partnership with Louis Vuitton is no different.
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In the past however, environmental work has not always been done fairly. Tree planting efforts have been done on indigenous land without the consent of the people, National Parks have been created by kicking out those who lived on the land for a millennia, and “Not in my backyard” efforts have saved the environmental integrity of white neighborhoods at the expense of Black neighborhoods, inheriting the rejected hazards (such as factories or oil plants).
After a long history of white-washed and uninclusive conservation efforts, the work being done in Australia seeks to integrate the voices of those who live locally. The community-focused approach to this kind of work is a deeply important part of intersectional environmentalism, as the field considers people to be worth just as much consideration as other animals.
Louis Vuitton and People for Wildlife operate with this mindset, as the charity incorporates Traditional Ecological Knowledge (TEK) into the work being done. This honors the invaluable environmental insights held by indigenous people, as well as offer sustainable means of employment to the population.
[caption id="" align="alignnone" width="465"] Dr. Natusch is spearheading the project, working with Louis Vuitton to explore the region in a responsible way. Ima
The story concludes with ‘Blooming Hour’ and features Ms. Ziyi’s final fated meeting before the backdrop of a green park dappled with sunlight. She wears the rose gold Rendez-Vous Night & Day, and the dial’s night/day indicator, located at 6 o'clock, has been set to day to reveal the outline of the sun.
The Rendez-Vous watch collection, first introduced in 2012, is notable for its celestial details, floral numerals, complex engineering and striking design. In addition, each piece is noteworthy for its diamond embellishments as seen on either the bezel, dial, crown or lugs.
“Truly elegant and distinctly feminine, the Rendez-Vous collection combines haute horlogerie and jewellery to create pieces of breathtaking beauty,” said Lionel Favre, head of design at Jaeger-LeCoultre, in a statement.
Time pieces from the Rendez-Vous collection retail for $8,750 to $60,500.
Jaeger-LeCoultre named Ms. Ziyi its latest brand ambassador in July ( see story ). The 46-year-old thespian’s career spans three decades; she is most known by American audiences for her leading roles in Crouching Tiger, Hidden Dragon
