‘It's Always Burberry Weather: London in Love’ celebrates city romances
March 4, 2025
“It's Always Burberry Weather: London in Love” features seven short films
In scenes that portray everything from meet-cute moments to lovingly affectionate embraces, designs from Burberry’s creative director, who continues to evolve the brand’s outerwear expertise by introducing fresh interpretations of its historic trench coat, stand out.
The films showcase a mix of traditional picks such as the gabardine trench alongside new silhouettes, demonstrating the adaptability of the house’s designs to ever-changing British weather.
The Castleford trench coat, which features a lighter gabardine weave, serves as a summer-friendly alternative. Cropped and draped variations with cutouts and zips for added versatility also come to life across the campaign.
[caption id="attachment_416369" align="alignnone" width="465"] British fashion model Naomi Campbell appears in “It's Always Burberry Weather: London in Love.” Image credit: Burberry[/caption]
In a statement, the brand positions the Burberry trench as “the ultimate all-weather companion.”
“Created by Thomas Burberry in 1879, gabardine was heralded as the original performance fabric,” it says.
“Its shower-resistant, lightweight, and breathable properties offer versatility throughout the seasons and remain integral to British wardrobes.”
In-st
As Chopard president Karl Scheufele once gifted the L’Heure du Diamant timepiece to his wife Karin Scheufele in a bouquet of peonies, the campaign imagery plays with the floral motif. In the campaign, Ms. Hadid rests atop an enlarged pink peony and elegantly swats aside flower petals interspersed by a kaleidoscope of jewel shapes that form the singular peony motif in diamond.
Ms. Hadid is adorned by the latest iteration of the L'Heure du Diamant: a 26mm timepiece in 18-karat white gold, emblazoned with 2.2 carats of diamonds. The timepiece features a dial in mother-of-pearl and a textured white gold strap.
The watch is noteworthy for a recent innovation by Mr. Scheufele, which sees V-shaped prongs beneath the diamonds augment the diamond’s natural brilliance to produce a radiant effect.
The model also wears the pendant necklace and matching earrings from the L'Heure du Diamant jewelry collection, both of which appear to mirror the shape of a peony.
Star power
Ms. Hadid became the brand’s global ambassador in September 2024, succeeding American actress Julia Roberts, and will remain in her post until mid-2026 ( see story ). With her dual appeal as a high-fashion model and pop culture figure, Ms. Hadid’s appointment marks a generational shift for Chopard.
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Dr. McAndrew joins Art Basel CEO Noah Horowitz; UBS Global Wealth Management Global Equities CIO Ulrike Hoffmann-Buchardi; and Paula Cooper Gallery senior partner Steve Henry during a panel discussion on the annual report
