‘It's Always Burberry Weather: London in Love’ celebrates city romances
March 4, 2025
“It's Always Burberry Weather: London in Love” features seven short films
In scenes that portray everything from meet-cute moments to lovingly affectionate embraces, designs from Burberry’s creative director, who continues to evolve the brand’s outerwear expertise by introducing fresh interpretations of its historic trench coat, stand out.
The films showcase a mix of traditional picks such as the gabardine trench alongside new silhouettes, demonstrating the adaptability of the house’s designs to ever-changing British weather.
The Castleford trench coat, which features a lighter gabardine weave, serves as a summer-friendly alternative. Cropped and draped variations with cutouts and zips for added versatility also come to life across the campaign.
[caption id="attachment_416369" align="alignnone" width="465"] British fashion model Naomi Campbell appears in “It's Always Burberry Weather: London in Love.” Image credit: Burberry[/caption]
In a statement, the brand positions the Burberry trench as “the ultimate all-weather companion.”
“Created by Thomas Burberry in 1879, gabardine was heralded as the original performance fabric,” it says.
“Its shower-resistant, lightweight, and breathable properties offer versatility throughout the seasons and remain integral to British wardrobes.”
In-st
“It's Always Burberry Weather: London in Love” features seven short films
In scenes that portray everything from meet-cute moments to lovingly affectionate embraces, designs from Burberry’s creative director, who continues to evolve the brand’s outerwear expertise by introducing fresh interpretations of its historic trench coat, stand out.
The films showcase a mix of traditional picks such as the gabardine trench alongside new silhouettes, demonstrating the adaptability of the house’s designs to ever-changing British weather.
The Castleford trench coat, which features a lighter gabardine weave, serves as a summer-friendly alternative. Cropped and draped variations with cutouts and zips for added versatility also come to life across the campaign.
[caption id="attachment_416369" align="alignnone" width="465"] British fashion model Naomi Campbell appears in “It's Always Burberry Weather: London in Love.” Image credit: Burberry[/caption]
In a statement, the brand positions the Burberry trench as “the ultimate all-weather companion.”
“Created by Thomas Burberry in 1879, gabardine was heralded as the original performance fabric,” it says.
“Its shower-resistant, lightweight, and breathable properties offer versatility throughout the seasons and remain integral to British wardrobes.”
In-st
Findings also identify key trends shaping this evolution, including the rise of membership-based wellness models, the integration of longevity programming and the adoption of hyper-personalized health solutions.
Luxury hospitality brands are reimagining their offerings, blending medical-grade wellness services with high-end guest experiences. Examples include Clinique La Prairie’s Longevity Hub and the expansion of wellness real estate designed to promote long-term health.
Hyper-personalization is also emerging as a new standard of exclusivity, with
