November 4, 2025
The digital montage consists of a mix of black-and-white photo stills with clips of Ms. González. She can be seen wearing iconic pieces from the brand, such as chainlink necklaces, cable bracelets and sculpted cable earrings.
“What drew me to this project was the idea of capturing memory as something both fleeting and eternal,” said Mr. Coppola, in a statement.
“Jewelry has this magical ability to hold a moment, to become a vessel for joy, love or celebration,” Mr. Coppola said. “My goal was to create a film that feels both nostalgic and alive, a reminder of how the smallest details can transport us back to the most meaningful times.”
To enliven the campaign, the brand will transform its New York City flagship location on 57th Street into an immersive set with the aid of production designer Stefan Lubrina.
“When David Yurman invited me to create a holiday scenography for their New York boutique, I was immediately intrigued,” said Mr. Lubrina, in a statement.
“In their world, I found a spirit that is both elegant and distinctly New York – where jewelry and architecture meet, and intimacy and scale coexist,” Mr. Lubrina said. “This partnership allowed us to design a space that feels rooted in the city while elevating the jewelry as part of a larger story, not only as objects of beauty but as experience
