Luxury Daily
Dior’s ‘Lady Art’ project turns 10
December 4, 2025
Ms. Rashed, whose artwork mixes texture and surrealism, explores the natural world and identity in her oeuvre. For this project, the Kuwaiti artist created two handbags inspired by her home country, with one spotlighting the Failaka Island and the other memorializing the pink humaith flower, which can be found blooming during the spring in Kuwait. The Korean-born artist and philosopher Mr. Ufan, who splits his time between Paris, New York and Japan, created a total of three textured, monochromatic handbags: blue, white and black. The three styles all feature a small splash of color. “The bag is an item that many women own, and rather than trying to do something complicated, I chose to simply add a small touch, an accent, an idea, while respecting its already accomplished form,” Mr. Ufan says, in the video. “I didn’t want to completely impose my own vision, but rather to offer something very subtle, simple and minimalist to allow, even in our complex times, a way to approach things in a simpler and more philosophical way.” The Lady Dior art project began in 2016 ( see story ). Bonds that bind While global art sales are down by 12 percent from last year, according to research from Art Basel and UBS Global ( see story ), collaborations between luxury brands and creatives allow artist to translate their work into a different medium while luxury brands cement their status as arbiters of culture. Though one-off collaborations allow brands to generate buzz, it is through continued engagement and longstanding partnerships that luxury brands an