Fragrance video
The other video clips on the microsite include a behind-the-scenes film for the campaign with Ms. Blanchett. She speaks about what she says “yes” to, such as love, risk and adventure.
Sì has one final video that is about the scent itself including the ingredients and the brand.
The microsite that hosts these videos also has an ecommerce section and a group of images of Ms. Blanchett and things that someone with Sì should say yes to. For instance, women wearing the fragrance say sì to dreams, myself, freedom, serenity and life.
Giorgio Armani is attempting to establish the essence of the perfume before the consumer ever smells it.
Giorgio Armani ad on Harper's Bazaar
