In addition, Estee Lauder used banner ads on the official Mad Men page on the AMC Web site to promote its age-old product lines.
Meanwhile, Swiss watchmaker Jaeger-LeCoultre used the series as inspiration for a limited-edition “Mad about Reverso” timepiece.
The brand based the watch on its Grande Reverso Ultra-Thin timepiece and produced 25 engraved watches that came with a personalized letter and book from a character on the show (
see story).
"The wardrobe and scenery in Mad Men have a classic appeal that younger consumers romanticize and older consumers reminisce about," said Courtney Albert, brand consultant and strategist for
Parker Avery, Atlanta. "Brands can leverage these emotional ties to attract luxury consumers.
"Pop-culture products can be extremely successful, but because of their very nature, they have to remain relevant to maintain demand," she said. "There are exceptions, but luxury brands should be careful before creating a partnership with another brand that may not have a very long shelf life.
"In the short term, adding a Mad Men-inspired [line] can increase brand recognition and revenue."
Sterling Cooper
Newsweek devoted an entire issue to the Mad Men era with luxury marketers such as Bloomingdale's and Mercedes-Benz using the ad space to present consumers with exclusive old-fashioned ads.
Mad Men edition of Newsweek 
Burberry's YouTube page
Jaguar USA Facebook page 
