Burberry Brit White Collection video
“Purchase influence comes in many forms,” said Mary Elise Chavez, director of creative strategy for
Blue Fountain Media, New York.
“Advertising, both traditional and digital, various forms of multimedia, word of mouth and social spread are examples of how a brand seed gets planted in a consumer's mind," she said. "YouTube’s brand channels offer a bespoke interface that establishes a destination for brand fans and viewers."
Burberry's YouTube page
Burberry's YouTube page
