Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"88e492bda1beccea7252a80fda966009","s":"deec7068c859ef46"}
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