Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"078cb703952b8708446590205eb9ee5c","s":"592d82e3efdec3ce"}
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