Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"256cb4b0fa76cb42bbe8b18821c8c4ae","s":"08e0850e444272b4"}
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