Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"1002d35c0b3f5ffc08a7d384942029e8","s":"8fe341ccb2a5f180"}
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