Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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