Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"5631aec18866ad57219de7230db2951a","s":"d9c4bba0effcd923"}
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