Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"894de3257cd9ba1f31e2aa0dcac897a6","s":"3deefcd4581e2f2d"}
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