Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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