Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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