Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"4a2326f9f7ab74c30dd7e252ec962235","s":"16d3a9b3d1e7f7fc"}
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