Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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