Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
{"ct":"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","iv":"8646dbae0817985407f39006a799ce3b","s":"5017f5fb80b5ef6a"}
Share your thoughts. Click here