Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"5bc26be4dd5dcf1c95cb59a473d110e9","s":"0daa329b145fcb66"}
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