Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"ef25d384686820312d89c32c6da5b276","s":"1d6bee8ce153b53d"}
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