Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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\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