Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"cae4a01c1a3b3eb8d5c63c8861c2964a","s":"5cb8f20299749bb7"}
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