Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"12e29502e713da08c57de7139da3f481","s":"be571b8c89f7276f"}
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