Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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lszIb0uMaTpLgeXLkyIajHCnx8ZLZ66cY\/tFyeoDybwFRcZDz3hCSzTN6tMNFPFSi5leMNVYTON461NysWRCJNfOnX962sxy7whX0sdj3wnGtoBF7LqY1dbOxc\/lSSGhaelkAg6UvHYbAe3DXjcoQVser\/OB9MjunRLZNf5pVeNdqbPKvJHszqTLkOaNAZSdVwwYOT\/E7B0wUGZcSDuTxEVAWDSM066LJQZ+yAIdbnbIkNRgm87hyjzy\/uE1xUczxpnoSIgZyDWSiOz5DUVh7WVWsY2WcdD1Ogqgcgd3tMAJapweAxUZGDo8x8ONc1JEWON210S6+d5eBmOqVdzq5+qO8EhoQJOqrlhzaDyRsROl0KJmDbYyesdQcX41Wc9S5BWsNlfghSdrX8WnYQh\/llpMpHvIo\/lHjTwBF3ISzhcguwJ02WK9zmZbQOUJ1giPfgCdYEgXJv2njeFeI+MKD96WOBesdRHqWHCuub7wc9\/iPUaDQuo\/+4p7+nJOBcMV4yOJK7b6nUme4EsgDRQcHG9U8aBfhfgq8znY8CFhKfytwME0t05w1o2otAQ\/d33C4DpP97RzNPISge2Fdl2yHi8k+7rAx4uYgVUTd91B9ksxh8DFKiMOtFFQtB3Te68FlpbqzfR0\/5IrWRjkmkoDMIDty2glajgjcW9rZza+j\/J9jd91jZdNNuWxDFaojAC1Ytxs7CLPdlzFn5ESx4cKOQ85re5Rssnb\/SIbuo7CjONPEh85NP4AYLgQAsc3QDTDx7c7D4L3hLU3k7Eny\/YLnkUmsjjWiG4ALhCmIfetSqEotAB90VdCN9WccSXA95SzoHosbuN\/2\/gZ20ArAjvLvvfqpOCnn38etqQJbXIGxyggHHnmI8bUv6pMoIB9o8m52xPnG6sUXvX4+VUwSpu3m0vQec07sYK1LJAVimMVvub5NKz\/FRvdR5uW4I\/iv95ANIEN\/QyNB9jtXIFJd5TEUltXnHsoNfvEFZZ\/IYYvY3CJn3tI6A1\/F5\/fT1xgZ218LXG6RBlDqfPyNypBwZ19RWyaYBZQtvursoKJZJaTJo0S21ZQu2guRBN5dagrbrFJxrpGobVsYEV8xM2Iq6TcUzcIYnzSpiFvJNWmuw6ChuIB9Tvk4fTakeicCN\/5q+aqLXm6Pgnosh7fMI9gpuFtq1aBYpyfrGxAV1yuhoY0ScoeOH0I+7wb+rm6H7dJsv9vg98LyKIfMtqMWA6ZLSfnw2QuXg3VNrpHXRy09dGjquG7ZSNDUPLu1xL4b0qGB7w\/fEpsetiafb3ux86kgrjXQ5kQKoukCMxeoPirF1Pw1ppmLQrKRKDLhTJYmUsyabIxNw+6YPgTqggMSymLiSuMzsC4UkvA3viTuI5iPz96N5UhLy1Srg39yfPyUJomvNgDDlCJymjVojInrHja7c4ASRyQ4I+EBeG4UDlGDUCNyovsoI4orVGc5CEVylkIQGA5uUY+eOUo+kTnarpELaOlKFzdVIwdMOhrAqlBb\/Hpv+fnMm0mI39ESH3IaSUWEwskjSiPvUZk6YhAGe5bbml86vJAq9W0B43y4GxV+jcwJ9NMB5fVftYjVfZli\/Aaw6D7FQxuNmn\/06dfS4icPmeHsFC2FWw3cadPmKribgzcWAsj8+bN8gjlUYtFPzjBu+cQ5g84dnkbP80gVlO3cmYCgrjI4ln0+GnwCrCLDQP4Zgu5JYSrReToKRisCG5mTFZgM6wMrPltOJl56bBtMy9WCgAtszPfGf3FrKR3QMnaCWhAMyhvDjBNX6LiU+8k59eRIbRFnCq3kxDFnuxNmaFUX9vQZNfAPonEVFP\/XARYFk7XJM6QaKKAUmW4sxAFJeJKU1m7tOBfubylQoArGK2rICgRKS5WLeNl7sLFscz4Zz+OAOZyQci+nbAUKy3ErTXLxA4MbxMHjT4oPicXX9nc9HZg8H7\/8fcgk97PSL6aPOWUbcCbepZ7fXLmkOkxu2F2aV0oIqoHVii5vx73iRoai7GPjSc\/3oyJkqC\/p4Bg5XB3OFopvFbvVsAEvPAS2NXooWdSjhfxoOwQKy3eOhTNp8uMw3LdAHXe7w\/w4p64LPCgaMaD+1BoeK8ZYC7bhBH4ZgYXtepkKzJzsXTevKlKSDOVelpLxpMcIGsaNBbHMzwUq4xgVN6P7S0x5j9bqOmHpwMCYWBwtVFZMhxnLBVnkLI9NIR9B\/aMC1fPisqcBdklMtwTEJ97Frayrg9hJxYILPkHAMm32Dz8Fv\/JyNHoK0dBuFC+EjoE8uP3KWWBcmRekIze\/PlZo4u6s\/N8C+bWiCMj\/Pgs5Qjp1V9qN7t9fROUcQUzaBYMNzNfZEAKAcQqmO6xcaYtLll5VFkrvVeRsZBCx8lzzrVRh\/rjEnF0cmt+uK843R7jcg6xZVHpdMOKuR5HSfHNLFCy0L5c0kevCRfiIS+LyQsEJ42tDFhwZN5rZ+eEZImH4HioOq5BWmnvOtX+L49DY\/ZPn9\/q8IorCxf+UHuwuadZhW3KUP43xComRUjESwjCcLN2d\/Fnpe8HHSKuMIqYW42cPvUsTxb+6wE7S6uA8loa3pmTrDWp8o89G8\/9ay+Q3oO4koSQfw684xR96tcyzKQqJnOXgRBue7oSuaLAJfP5KLU4wpxZarMglkNR\/q7MC7TGK+NGLBpdWvHMpwk7EpglFd6NQIwt0m\/vwOU1lnm+qu0SbSxnsNNkP+G2L0\/6KKHUUFVwS68lZxPPHBPAMYAQGjmF1BLzE3pECxNk9LSxHOH6p4IoyE18lK2ZdT1B5Xlp3qtMGYBsjDeAvkxFfTkjGrza4lsCDcK1xGl58at+gqK14cKs9OVegOJqG4DGEBThj051v7HE3q+KrT5hk6\/bTvpi81iG4hHutHm3WszmoX3tpVrzRqRKqNpkqtxsrbW6DUsy8ugiDIPP8yHU92VoLuGY\/H6KTxXT4g0adYkdV\/AKlYfZs48NYQlwRN1d1yQ63Wq6775+VpNHoSok9Bv1yOy+PhwzUlr\/k+TMOM7byDF4psqrtU0wBSrRI9u7\/UM6DqFUL42z9pzVGJxkNAMBoaEa56SuMXUkQxmTbHjezMF9UpHwrG96lqSvOoJ2taFCEY8mGarPjqXQyrhaGRs7oweAv7Y9ucYnebQr6xEjMvmDu2Ysfr9fItgVtqs7hT3KqUjknwMcKqip2pEMDtwxaf1UjK7i2cNPgLDojRnlY2MJ3J1R4KfFU5LU7Phr6twXLA\/ASKFpb7vh9NqP519Z5cKqSudwASfmT3kQ5XJaUAABz6gOW\/b5c7Mf4BOliFlULOnP2tHCKAx3ypguz66pYF68CvPXP4k84ERhIMvodtVbYZvquJr+iv2pQm+WE1XdA0ToQdKkQFnZna\/DFJ++0DbfqbKJEJZoHUyTuXxQSmRiFrRgaaooyYFsHThFY9hW5BuAEOEsbk80f7AvvFsTvIaSw5EeD7Z9\/3py4Wl0l3dKauY260qiOyo0QXFy3pPu5mGI5MAWfkaYFygP4nRxIJsChjXm1PqEUb3S56Ao5Ff2JmDuiqKEjJuq2XpYYkXjCiQDushbAgWpXHI3SYO6RBG3cxrJH3J5DVMnbdu14bN+ZfuqhSkwkYWbMWffI9hrkSERthcUW\/M2j5XIqeuxshlNJWQTWyi2OKYBFORrYqdrnG\/vbsge0ZYLrup6AX3Z+AVwGtUopjG5nMqSWSMVcL4okqalRziC+VIZSKv+kVGr4Eg5rkRi47oamV5kPkR7N2iKSlSU414mjMxHd\/eEhythZjUX5mhygqix\/1vO8FMoCnHWH9KzS3yUSBsz9NbbcRlt3uXpebNSJG7Ib+lA7WHBBYg4UUZZ1uvd4wUbN\/RMD3km2kIyR76\/e0nYoZyGXcvZLYAlkvpD5NLEvX9xrlLAEreSVgcuAz\/q8pwaCY\/lvf1BFQ8hNstxeNHqlSN23xqBL0t+vh0bNBFP0F1Wg9\/dsXDtmtNMPg9tk9Lm9B4G2zlbWfJKwiAPiU3Vv+\/IYN4F6nFqcfyJSNsL58BKILoRrDKkO3pdhjujFF\/4iFpCiobUlmxkL8M0ug733DLmQ1U4Fm8B9jlFCb4l+fbryphY5olBewn5jfKDwlvWZSYRnFqAnbFHJXqG8usZ+2uhgeUxQQlzi7y6c+1iYY1L4F5tCsNWnrB3AZhcs5fFIOP10OSmemt+3vQaD7GfHGotHswVAAb3kGZECyzQ7salE6n8FsFa5U0whVsEr1vINb9F2iEIdOP\/OruKhvfUnhexhdbvjFoVRfjiAeSEt8G\/SUDgKowLvyfv7\/qZMIXEtHODYWg\/SonrfaAmgFKn1WLbagVqOPp2ZuTNwpoWi3cMnq6R9aRZ8uqfTBOnTZk6mbGkG97g4whJVq3MDJjh267h64vJKhDzEMtCtfa+5aGzWiFJRM0uryfCFXwqkIhxsTMUHvE3bGMARFfNErQyT01J8YJTdC1kTaM3xV\/6JLbblFj6fCDUhWCvltw9HFsM5MgqegEdh8An9EUfj9CAuKY+NV4KoGCrL1RoOww2c0KjFAn1xR6fJKmhA565A0BU\/c4AlAtPTtIsOTGFPizcPZbnDCMIwb6WLXsRbL9ZvAxRwv6kQDimZlsN1CdK28vfv9wy4gbWzVyX8\/wfObJO+xZPQJZNGTeqjrS+LlHfVsttXj9Q\/PtJVBKewjt\/6XXy6uPm8qSZYsMLWo9GCedBiGJ2xnU7cetoEl9wBUPmSnfsbt7lfPoteCUnYH2NpN5ZUAADjw3KJUVEpTK9iuWq17DATY8PknZ2Uq0sypYFkn7sss4UDlaifK\/46kl6QasrqIw74iXkOp5IPjTMAxwJUPJIMYxJT8+YInYBvGfwEPjspDG7RzfKl4dBUIR2qPz44L5fc+jePzZSbRK0H+pevoMoIFrZ7LcpxS77P9A0OyKS\/S+PEOHNBOgDg+l4L+zC+rDbGbsHCLyc7xkAm4sIQyyKsxm3xK\/A3VvzKud+yJY9uvBks0iZaUGr8iN4DWSQIDgoJ315F88NkmNmYPWjMgfbNLaU2DszE3VKc7ZnAJ5Wevbv24F5aMyV7Ahguo8hbGymwQ452+aFTVopHFNyRpC7xPL1rolt3kpumHVlEmcfo+Qw0ePbd+NVWGDA5\/nmVJG9M8PRHDretSw==","iv":"76eb5c6925a0e5c7c6ffb463ae76d34e","s":"7c03dc1573b0be38"}
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