Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"6cc1516d788cf721eeb9c2a73db55cf8","s":"d7ad9d55fbde91e0"}
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