Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"3b7942087e1938745399a189cccc787a","s":"630cffe532973fcb"}
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