The luxury resale platform is explaining how the “patina effect” reflects consumers’ desire for authenticity and character in their resale purchases, as shoppers move away from demanding secondhand luxury goods in pristine condition.
The City Wide Celebration initiative features more than 1,000 fashion and retail experiences, plus “At Home With,” a newly-launched panel discussion series.
Running through Sept. 6, the promotion encourages shoppers to invest in classic styles from the likes of Chanel, Dior, Hermès and Louis Vuitton at throwback prices.
The LVMH-owned Cognac brand is merging Amapiano, Afrobeats and hip-hop sounds onto one track for the first time in the history of the “genre-fusing” initiative, founded in 2011.