American rapper Kendrick Lamar stars in the French fashion house's marketing drop, emphasizing the cultural connections between the maison and the entertainment industry.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Progressing its national corporate social responsibility program, the German automaker is sponsoring student access to career readiness and entrepreneurship resources.
The Swiss watchmaker began keeping time for the event in 2011, joining crowds at the Churchill Downs race course in Louisville, Kentucky, for the most recent edition.
The Swiss watchmaker casted late German designer Karl Lagerfeld’s famed feline Choupette in a marketing push that uplifts one of its most iconic collections.
