French automaker Bugatti, British automaker Bentley, British automaker McLaren and others are celebrating milestones and touting new models during the 10-day event.
The Italian fashion house is applying its red-and-white stripe pattern to loungers and recreational accessories at Forte dei Marmi’s Alpemare club through the end of the summer.
Running through Oct. 5, the initiative features luxury treatments, live masterclasses and pop-ups from the likes of Puig-owned Charlotte Tilbury, British luxury fragrance brand Jo Malone London and British perfumery Penhaligon’s.
The new partnership folds several boutique properties belonging to the high-end hospitality group, based in Hong Kong, into the American company’s global network.
The weeklong program hosted by the British automaker featured 12 bespoke vehicles, an exclusive Nikki Beach activation and private gatherings at premium Côte d'Azur locations.
The LVMH-owned beauty retailer has scored another exclusive women’s sports deal, becoming the presenting sponsor of the organization’s championship series beginning July 26.
Ten iconic rides, from cars used during famed British adventurer Barbara Toy’s solo journeys to those that accompanied military personnel crossing the Americas, will be displayed on Aug. 17.
The inaugural 600-foot ultra-luxury yacht will bring the Swiss hotel chain’s signature hospitality to sea with bespoke itineraries and dedicated crew service.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
In this economic, political and environmental climate, brands that can’t prove their positive impact will lose relevance, relationships and ultimately, revenue.
