The French silversmith capitalized on the tennis craze of 2024, using humor to boost a limited-edition collection, the result of an official partnership with the French Open.
In addressing the social, cultural and psychological impacts of beauty, the six-episode audio series carried the potential to make listeners of luxury consumers, who prioritize ethical and meaningful brand connections.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.