February 5, 2025
American photographer Tina Barney directs Gucci's Valentine's Day campaign video
Best known for her portraiture and ability to capture the theatricality of everyday life, Ms. Barney’s work effectively shines a light on subjects’ inner worlds.
The 79-year-old’s unique perspective complements the luxury brand’s evolving creative direction, wherein authenticity and personal expression are increasingly taking center stage. Its latest marketing drop proves no exception.
Emotional storytelling
Coinciding with the campaign, Gucci has unveiled a Valentine’s Day gifting selection featuring signature accessories and new colorways from its latest collections.
Picks include the Gucci Horsebit 1955 Soft handbags in Rosso Ancora, a deep red hue that symbolizes passion and heritage, as well as the GG Emblem collection, which showcases new iterations of the house’s iconic motifs.
