Four sculptures from American artist Jeffrey Gibson anchor this edition of the multiyear partnership between the museum and the South Korean automaker.
The concept SUV’s unique stations, including an on-the-go nail bar, halo-lit beauty studio and dressing suite, debut in a new ad created in collaboration with NBCUniversal.
Out-of-the-box activations such as curated cocktail journeys and charm designs comprise the initiative, stretching beyond traditional tastings to reflect broader luxury spirits trends toward experiential engagement.
The Swiss watchmaker hosted an invite-only event and exhibition showcasing the latest Royal Oak and Code 11.59 designs at the West Kowloon Cultural District’s Phillips Gallery.