Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Bespoke activations ranging from chef residencies to tastings and vineyard pairings are reaching the luxury hotel brand’s properties in key cities through 2026.
Much has been said about consumers’ shift away from goods and towards experiences; while this is indeed broadly valid, it is perhaps a touch superficial.
Curated art exhibitions, culinary collabs and wellness programs are debuting at the luxury hospitality leader’s 10 hotels in Paris, Milan, Rome, Los Angeles and Dubai, as well as across London and the greater U.K.
Paintings remain the most purchased medium, while 66 percent purchased works by artists they had newly discovered, according to insights from the Survey of Global Collecting 2025.
The U.S. department store chain is launching an integrated streaming and social media campaign as interactive experiences kick off at its New York City and Seattle flagships in November.
High-profile use cases paved the way for other brands to get involved and capitalize on the cost savings associated with AI influencers over experienced, human content creators, though the tides are turning.
Opening a store on Rodeo Drive this summer, the French jeweler is officially marking its arrival in Los Angeles with a themed, two-day event, titled “A Cutting-Edge Journey Since 1858.”
