The Swiss watchmaker is enhancing client experiences in-store, adding more timepieces, including boutique-exclusive models, and a new customization area for bespoke services to the reopened location.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Four sculptures from American artist Jeffrey Gibson anchor this edition of the multiyear partnership between the museum and the South Korean automaker.
The concept SUV’s unique stations, including an on-the-go nail bar, halo-lit beauty studio and dressing suite, debut in a new ad created in collaboration with NBCUniversal.
Out-of-the-box activations such as curated cocktail journeys and charm designs comprise the initiative, stretching beyond traditional tastings to reflect broader luxury spirits trends toward experiential engagement.