The initiative — a series of pop-up kiosks highlighting the work of women writers — ultimately worked to ensure longevity, proving the Italian fashion house can wear the label of culturally attuned luxury maison as readily as it does Lyst Index's "hottest brand."
The French silversmith capitalized on the tennis craze of 2024, using humor to boost a limited-edition collection, the result of an official partnership with the French Open.
In addressing the social, cultural and psychological impacts of beauty, the six-episode audio series carried the potential to make listeners of luxury consumers, who prioritize ethical and meaningful brand connections.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.