Out-of-the-box activations such as curated cocktail journeys and charm designs comprise the initiative, stretching beyond traditional tastings to reflect broader luxury spirits trends toward experiential engagement.
The Swiss watchmaker hosted an invite-only event and exhibition showcasing the latest Royal Oak and Code 11.59 designs at the West Kowloon Cultural District’s Phillips Gallery.
Affluent consumers are starting to feel positive about the economy and their own financial outlook, according to the latest findings from the U.S. holding company.
Three Michelin-starred chef Massimo Bottura crafted the menu for the Milan event, pairing each F1-inspired dish with sips from the wines and spirits division's brand portfolio.
The U.S. footwear brand is tapping influencer Emma Chamberlain, supermodel Ashley Graham and actor and comedian Ilana Glazer as its latest batch of global ambassadors.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
The parent company is implementing workforce reductions across multiple markets as it seeks to revive the fortunes of the recently-acquired luxury retailer.
