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Luxury Daily’s live news: Burberry unveils Lunar New Year-inspired collection; Lamborghini hit new sales records in 2021; Zenith introduces final installment of anime collaboration; Breitling upgrades boutiques with digital capabilities; La Perla Beauty embarks on extensive digital strategy.

Swiss watchmaker Breitling has partnered with cloud technology provider FairyMo to implement a new iPad point-of-sale (POS) system for its boutiques across Greater China and Southeast Asia.

Italian lingerie brand La Perla has joined forces with Contentstack, BigCommerce and Like Digital to elevate the digital capabilities of its beauty subsidiary La Perla Beauty.

Swiss watch manufacturer Zenith has unveiled its third and final limited-edition timepiece inspired by anime series Lupin The Third.

British fashion house Burberry is celebrating Lunar New Year and the Year of the Tiger with a new exclusive collection and campaign.

Italian automaker Lamborghini has reported 2021 as its best year to date, as it hit new all-time sales records.

Sustainability has quickly infiltrated fashion discourse due to stronger consumer demand for responsible sourcing, but what started as performative reductions is now setting new legal precedents.

More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.

Please click here to register now for the ninth annual Luxury FirstLook 2022 conference, hosted online Thursday, Jan. 13. Content is geared to helping marketers set their luxury strategy for 2022 as markets, technology and consumers rapidly evolve.

Most luxury real estate agents expect “The Great Migration” to continue into 2022, according to global real estate membership platform Realm.

Swiss watchmaker Omega is exploring its longstanding relationship with the ocean through a new film effort promoting its historic Seamaster diving watch collection.

Alongside a new generation of coffee shops now giving global incumbents such as Starbucks a real run for their money in China, Hey Tea and others have managed to stand out in a saturated market via simple, yet effective, formulas.

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Luxury Daily’s live news: Audemars Piguet names Mark Ronson newest brand ambassador; Saks launches Game Day Capsules with help from NFL star; Bergdorf Goodman opens new space for Fueguia 1833; Fred showcasing stunning classics in upcoming exhibition.

With the ecommerce influx of the past year-and-a-half, it became infinitely clear that the category, as a whole, must now become more acute at selling directly to the consumer and doing so online.

Luxury Daily’s live news: Audemars Piguet names Mark Ronson newest brand ambassador; Saks launches Game Day Capsules with help from NFL star; Bergdorf Goodman opens new space for Fueguia 1833; Fred showcasing stunning classics in upcoming exhibition.

LVMH-owned jeweler Fred has rediscovered a fan favorite.

Ecommerce platform Saks is offering the ultimate ode to the Super Bowl in its launch of new Game Day Capsules.

Swiss watchmaker Audemars Piguet has tapped music producer Mark Ronson as a new brand ambassador.

Department store Bergdorf Goodman is hosting a new gallery for boutique perfumery Fueguia 1833.

At its highpoint, the brand's products adorned the beds and bathrooms of Coco Chanel, Elizabeth Taylor, Ernest Hemingway, Yves Saint Laurent and Lee Radziwill, as well as the royal palaces in England, Monaco, Greece, Belgium and Spain.